Gamification in 93 Words

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Essentially making tasks more exciting and rewarding for users, gamification can be applied to consumer marketing, operations, personal growth, and more.

Mimicking game concepts and mechanics into real-life scenarios, it’s all about

  • motivations
  • instant rewards
  • feedback loops
  • incremental gains

Pros

  • extremely effective in many ways
  • very hackable and can be used to build habits
  • many references to pull from & lots of executables

Cons

  • can be manpower sucking to sustain
  • design matrix can be complex
  • it sometimes drugs rather than inspires
  • it can grow into micromanagement in a workplace setting
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