Gamification in 93 Words
Essentially making tasks more exciting and rewarding for users, gamification can be applied to consumer marketing, operations, personal growth, and more.
Mimicking game concepts and mechanics into real-life scenarios, it’s all about
- motivations
- instant rewards
- feedback loops
- incremental gains
Pros
- extremely effective in many ways
- very hackable and can be used to build habits
- many references to pull from & lots of executables
Cons
- can be manpower sucking to sustain
- design matrix can be complex
- it sometimes drugs rather than inspires
- it can grow into micromanagement in a workplace setting
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