Essentially making tasks more exciting and rewarding for users, gamification can be applied to consumer marketing, operations, personal growth, and more.

Mimicking game concepts and mechanics into real-life scenarios, it’s all about

• motivations
• instant rewards
• feedback loops
• incremental gains
  

Pros

• extremely effective in many ways
• very hackable and can be used to build habits
• many references to pull from & lots of executables

Cons

• can be manpower sucking to sustain
• design matrix can be complex
• it sometimes drugs rather than inspires
• it can grow into micromanagement in a workplace setting